Mastering Business Disruption


Thriving In The Age of Disruption

The Disruption Imperative

Why You Need To Master Disruption

Disruption management is fast becoming a critical skill for managers in this age of disruption. Disruption used to be a once in a lifetime event that took decades to materialize. Quartz watches took a decade to disrupt mechanical watches. Digital cameras took over twenty years to disrupt analog technology.

But, things have changed today. Blackberry saw the iPhone emerge and take over the smart phone market in a couple of years.  Dollar Shave club has taken over 8% of shave care market in a matter of 3 years.

Firms that wait for a disruptive event to prepare a response do not have the luxury of time anymore. Blackberry only started to respond after the iPhone arrived on the scene. It was displaced from its leadership position within 2 years.

This is why you need to master disruption management.

This audio course helps you get a deeper understanding of disruption. This knowledge will help you save your business from many threats

Managers need to understand disruption and how to protect their business from disruptive forces. This disruption audio course will take you through many powerful tools and techniques to do so.

The Age of Disruption

Why Is It Hard?

1. Companies have little experience in managing disruption

2. It requires hard to find Strategic Skills

3. Business schools have not been teaching it

Due to these three reasons, disruption management is a missing skill in organizations. Business leaders intuitively know this. These missing skills accentuate leaders’ fear of the biggest threat to their business: Disruption.



  • Welcome

1: Debunking DIsurption Myths

  • Debunking Disruption Myths

2: Disruption Of Kodak

  • Kodak

3: Innovation And Disruption

  • Innovation And Disruption

4: Informative Barriers to Innovation

  • Informative Barriers

5: Normative Barriers To Innovation

  • Normative Barriers

6: Cognitive Barriers to Innovation

  • Cognitive Barriers

7: The Dark Side of Innovation [I]

  • Part 1

8: The Dark Side of Innovation [II]

  • Part 2

9: Disruptive Business Models

  • Disruptive Business Models

10: Winning Against Disruption

  • Winning Against Disruption

11: Predicting Disruption

  • Predicting Disruption

12: Becoming A Successful Disruptor

  • Becoming A Successful Disruptor

About Your Instructor

Dr. Ankush Chopra

Dr. Ankush Chopra


Dr. Ankush Chopra has taught MBA students and business managers over 3000 times across America, Europe, and Asia. He is a highly rated professor of management.

He has coached and mentored aspiring and accomplished business leaders in companies from fortune 500 to mid and small-sized companies. 

He is the author of The Dark Side of Innovation and A Sixty minute Guide to Innovation. 

Chopra received an MBA from Indian Institute of Management (Bangalore) and a Ph.D. in Management from Duke University. 

[email protected]


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